28 October 2010

Moonaco!


At the recent Monaco Yacht Show, the company called Moonen Yachts drew attention to themselves with this sign - and it worked!

7 comments:

Dave-CostaRicaDailyPhoto.com said...

This is a similar marketing concept that Raymond Loewy, the father of industrial design, used when he came up with the name and logo for Exxon. The extra x, like the extra o in this sign, stops the eye and causes the viewer to take notice and remember.

Steffe said...

I can understand that!

Halcyon said...

Funny! I like it.

Anonymous said...

Ah! I thought it's because of the upcoming princely wedding! Two rings...
They can use the sign next year again! ;-))
Barbara from Germany

Gailsman said...

Doesn't Chanel do something similar with two "C"s!

Obviously modelling themselves on the fashion brand.

Bob Crowe said...

This puzzled me at first. Something about wedding rings, perhaps with the gender of your choice? A lunar reference? No, probably just corporate graphics and marketing.

Leif Hagen said...

Would they have let me just walk onto the boat for a look....

Related Posts with Thumbnails